No one in the high-performance marine world does a better job of grass-roots marketing than Devin Wozencraft. The finance and insurance man does his fair share of advertising with various media outlets, as well as various sponsorships most often of the meal kind at events throughout the season. No doubt about that.
But Wozencraft pours most of his marketing energy and resources into bringing his product-message directly to the people. Put more simply, his name is all over his boat and his boat is all over the place.
Wozencraft started what became known as “The Wozencraft World Tour,” lighthearted shorthand for his annual spring-through-fall trek participation in boating events around the country, almost 10 years ago. He wrapped his 32-foot Skater catamaran in his company colors and hit the road. Hard. There he spent face-time with current customers and drummed up more than a few new ones.
A few years back, he swapped out the Skater for a 34-foot Victory cat and the tour continued. Naturally, the train-horn-equipped truck he uses to haul the boat around the country and announce his arrival with authority is wrapped in Wozencraft Insurance and Finance livery.
This year, Wozencraft took his guerrilla marketing tactics to the offshore racing world with the sponsorship of the Super Stock-class Tschida Family Racing—TFR for short—team raceboat campaigned by owner/driver Jeremey Tschida and throttleman Julian Maldonado. The new outfit had a strong inaugural and season and will return in 2026 with Wozencraft’s support.
That means chances are excellent that whether you’re participating in a poker run or watching an offshore race, you’ll get to see Wozen-Branding in action again next year. The guy has it covered.