The founder of Good Boy Vodka and its ready-to-drink cocktail series with the likes of free-wheeling pro golfer John Daly and extreme sports icon Travis Pastrana as brand-ambassadors, Alex Pratt has a good poker face. Even after taking first place in the infamous 220-mile annual GoGPS Cowes-Torquay-Cowes powerboat endurance race this year with Team 25/Good Boy Vodka team owner Rob Lockyer after two failed previous attempts, it was hard to tell whether Pratt was moderately amused or relieved.
But the creases at the corners of his mouth gave him away. He was happy.
And then he couldn’t hide it any longer.
“That was awesome, dude, we had a blast,” he said.
OK, so it wasn’t a massive emotional release. But for Pratt it was pretty strong, especially since he can’t commit to competing in the United Kingdom event next year. A former professional motorcycle racer, Class 1 offshore racing driver and top-level kite-surfer, Pratt has moved into the Porsche series of automobile endurance-racing. And as he is when he does anything, he’s all in.
Which means the possibility of the 2026 Cowes event notwithstanding, Pratt is out of the offshore racing—at least on the course.
But at the charitable level, he’s still involved. Pratt and Lockyer are co-sponsoring the “Race-Day On A Yacht” Sunday viewing experience that will be on the block during the November 6 Speed On The Water Key West Bash charity auction. Proceeds from the event will benefit Key West-based Samuel’s House shelter for woman and children and Keys AHEC Heath Centers.
As the company did during the 2024 celebration at the Pickle’s Pub Sandbar on Greene Street, Good Boy Vodka—under Pratt’s direction of course—also will have an auction item of its own. Not only will the highest bidder receive a monthly supply of his or her favorite ready-to-drink Good Boy beverage for the entire year, he or she will receive a case of the spirit itself.
Last year’s winners, Don and Amanda Gardner of Cape Coral, Fla., won’t be in Key West this year to bid on the item. But they were so delighted with it last year that they are sending their fellow performance-boating friend Neal Kirby to bid for them. That’s how much they enjoyed the Good Boy products—and how much they want to enjoy them delivered to their doorstep again.
The Gardners might just be the brand’s biggest fans.
Chances are, Pratt smiled when he read this. His poker face is good. But it’s not that good.