Country Music Super Star Jake Owen made a special appearance at IBEX yesterday, touring the show floor to check out our industry’s latest innovations. To kick off Jake’s visit, Discover Boating, an organizational part of the National Marine manufacturers organization showed how focused they are on the growth of boating with Jake and talked about the great success of the tour as well as the Stories of Discovery series – two key pieces of the overall campaign. As a result of this work, and Discover Boating’s other successful campaign elements, more than 3.5 million people visited the website this year, a 54% jump over last year. Check out Jake’s and Discover Boating’s tour video below.