From Supplier to Competitor as OEM Engine Manufacturers Aquire Boat Builders
Growth through acquisition or control through acquisition? While this is nothing new, we’re seeing the industry’s largest players continue their quest for global domination of the marine market. Brunswick, the parent company of Mercruiser and BRP, the parent company of Evinrude are investing to realign their positions in the market.
The writing is on the wall as these engine providers use current independent boat manufacturers to provide the necessary data needed to guide them into power positions in independent segments. What’s to be said about the future of the marine industry is surely consolidation. As these engine/drive/outboard type engine suppliers continue this direction their advantages are endless and will likely lead towards a boating market similar to the automotive industry.
Today’s boating market resembles the automotive market of the 1900’s where numerous coach builders made a name for themselves only to be over taken by the majors. Experts say the future looks like these companies will shift more of their focus to becoming a single source supplier to the consumer. If you think you’ve seen advancements in the last decade of equipment and technology, pay close attention, the future of buying a brand of a boat just might resemble Yamaha’s market placement as the number #1 selling boat today.